Today It’s Football is a duo of creators producing football content across YouTube, TikTok and social platforms, with a strong focus on culture and identity around the game.
For this project, Skol Studio handled both the jersey design and the creative direction of the visuals. The objective was to translate their editorial vision into a physical piece and a strong visual universe.
From the conception of the jersey to the art direction of the shoot, the work focused on coherence, symbolism and atmosphere. The goal was not just to showcase a product, but to tell a story and create imagery that resonates with their audience.
The result is a project at the intersection of content creation, product design and visual storytelling, reinforcing their identity while delivering premium, expressive visuals designed for digital platforms.