For the launch of FC Boust home jersey, we collaborated closely on both the design of the kit and the creative direction of the campaign.
The project was conceived as a fully art-directed shoot, with a strong narrative approach.
From early creative discussions to on-set execution, the work combined textile design, visual storytelling and photography into a single, coherent vision.
The goal was not just to showcase the jersey, but to place it inside a meaningful visual universe, capable of supporting communication across social media and campaign assets.
The result is a set of images designed to feel intentional, distinctive and aligned with the club’s identity, while remaining fully usable for launch communication and long-term branding.